EVERETTE MITCHUM

Owner, Lookin' Good Auto Detailing & Ceramic Coating | Conway, South Carolina

INTRODUCTION

Everette Mitchum owns Lookin' Good Auto Detailing & Ceramic Coating in Conway, South Carolina, one of the highest-rated detail shops in his area with more than 440 five-star Google reviews. He started out washing cars for $20 in a driveway and learned through hustle and trial and error before shifting to run the business as a premium operation. He calls himself a business owner first and a detailer second.

In the episode, Everette shares how he responds to leads right away, explains coatings and PPF in plain terms, and even drives clients home when needed. He moves mobile clients from a full detail onto a monthly maintenance plan, posts video every day until Conway knows his shop exists, and hires for coachability. He is upfront about price: if price is what you are after, his shop probably is not for you.

Watch Everette's Latest Episode

EP 74: The Secrets Behind His Top-Rated Detail Shop

How Everette built a 440+ review shop with premium pricing, maintenance plans and daily video.

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