EP 18: The Coating Sales Strategy That Changed Everything for Us

🎙️ EP 18: The Coating Sales Strategy That Changed Everything for Us

Hosts: Andrew & Ercan
Podcast: Suds to Success

In Episode 18 of Suds to Success, Andrew and Ercan dive deep into the game-changing sales strategies that transformed how they sell ceramic coatings—and how it could change your business too.

If you’ve ever thought:

• “My customers won’t pay for ceramic coatings.”

• “No one in my area wants this service.”

• “I don’t know how to sell coatings without sounding like a sleazy salesperson…”

This episode is for you.

💡 What You'll Learn:

• Real Talk on Real Sales: Andrew and Ercan go head-to-head on their approaches to closing sales. Andrew’s all about automation, professionalism, and processes. Ercan keeps it honest, simple, and conversational—perfect for rural or skeptical customers.

• Why Honesty Wins: From debunking myths about "self-cleaning coatings" to giving straightforward answers customers can trust, Ercan shares why transparency leads to loyalty.

• The Power of Presentation: Andrew breaks down why image is everything. From how you answer the phone to what your shop looks like—customers notice. And they remember who followed up.

• Tools That Work: Discover how sending detailed proposals, creating a professional online presence, and using systems like Able can turn interest into booked appointments.

• Follow Up or Fail: One of the biggest takeaways? Most businesses don’t even follow up. Andrew explains why being the first to reply (even hours later!) has landed him contracts worth thousands.

• Customer Experience is Everything: From making them laugh to “summoning an Uber” for a customer’s wife, it's the little moments that make people choose—and stick with—you.
  

🔥 Key Takeaways:

• You don’t need to live in a big city to sell high-ticket coatings.

• Be clear, be confident, and be human.

• Stop pricing based on your own wallet—your customers value their cars and will pay for the right service.

• Systems win. A website, a CRM, a sales script, and stock on hand are non-negotiables.

• And finally… just answer the phone like a pro. Seriously.
  

🎧 Ready to Sell More Coatings?

Listen to EP 18: The Coating Sales Strategy That Changed Everything for Us and start closing more ceramic coating jobs today.

And don’t forget to follow Suds to Success on Instagram, TikTok, YouTube Shorts, and Facebook for more tips, laughs, and behind-the-scenes moments.