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EP 20: How You're Losing $10K/Month — And How to Fix It (Ft. Chris Di Giovanni)
Chris Di Giovanni of Detailers Roadmap joins us to share how most detailers are leaving $10K+ on the table every month — and how to fix it with better marketing, systems, and customer follow-up. This is a must-listen for growth-minded shop owners.
Andrew St-Pierre
6/13/20251 min read
🎙️ EP 20: How You're Losing $10K/Month — And How to Fix It (Ft. Chris Di Giovanni)
Welcome to Episode 20 of the Suds to Success Podcast — a special milestone featuring a high-impact guest who’s changing the game for auto detailers across North America.
This week, hosts Andrew and Ercan sit down with Chris Di Giovanni, founder of 8bitcreative and Detailers Roadmap, for a brutally honest and wildly informative conversation about what’s really holding detailers back from growing — and how to fix it.
Chris is the guy behind some of the most effective websites in the detailing industry. But as you’ll hear in this episode, his advice goes way beyond websites. From email marketing and video strategy to reactivating past clients and scaling smart, Chris lays out the exact steps most shop owners are missing — and how it’s costing them $10,000+ a month.
💡 In This Episode, You'll Learn:
✅ Why the easiest money is often hiding in your past customer list
✅ How to stop being “just a polisher” and start running a real business
✅ What makes a website actually convert leads into sales
✅ The three marketing habits that separate 15K/month shops from 150K/month operations
✅ Why turning off your ads or SEO is like cutting your own power
✅ The role of video, systems, and consistency in explosive business growth
🔥 One of Our Favorite Takeaways:
“You don’t own a business — you own a polisher... unless you start buying back your time.” – Chris Di Giovanni
📬 Connect with Chris Di Giovanni / Detailers Roadmap:
🔗 Check Out Chris Di Giovanni / Detailers Roadmap
🌐 Website: https://www.detailersroadmap.com/
📸 Instagram: @detailersroadmap
📱 Facebook: Detailers Roadmap
This episode isn’t fluff — it’s a masterclass in mindset, marketing, and systems for anyone serious about growing their detailing, tint, or PPF business. If you’re tired of the revenue rollercoaster and ready to build something sustainable, this one’s for you.
🎧 Listen now at: www.sudstosuccesspodcast.com
Also available on Spotify, Apple Podcasts, and everywhere else you get your podcasts.
