EP 21: How DIY Detail Took Over Detailing – The Truth from Yvan Lacroix

EP 21: How DIY Detail Took Over Detailing – The Truth from Yvan Lacroix

In Episode 21 of Suds to Success, we had the pleasure of sitting down with someone who’s left an undeniable mark on the detailing world: Yvan Lacroix, co-founder of DIY Detail.

If you’re in detailing and don’t know who Yvan is—you're about to get a masterclass.

DIY Detail is a brand that seems to have exploded onto the scene. The products are everywhere. Detailers are using them, consumers are raving about them, and shop owners are upselling them with confidence. But what most people don’t realize is this wasn’t an overnight success.

Yvan shared the real story behind DIY Detail, including the fact that the brand quietly started in 2019—but didn’t release a single product or video until 2022. That’s three years of behind-the-scenes research and development. Every product was tested, every video was carefully planned, and every detail was intentional.

“We never accepted the status quo,” Yvan said. “If there’s a better way to do something, we’ll find it.”

And it shows. DIY Detail’s streamlined lineup of easy-to-use, effective products has disrupted an industry known for complexity and overthinking. The simplicity is the appeal. No more 50-bottle cabinets. No more guesswork.

Why DIY Works—for Everyone

What started as a consumer-focused brand is now being embraced by pros. In fact, Yvan revealed that 60% of their sales are now to professionals. That’s huge—and it speaks to the quality and efficiency of the product line. As a shop owner myself, we’ve brought DIY Detail into our business because the products just work. Customers love the results. Our team works faster. And the support and education behind the products is unmatched.

Yvan also talked about the philosophies behind the company—things like cutting with a DA and finishing with a rotary, dry shampooing interiors instead of extracting, or simplifying polishing systems. These “unconventional” methods? They save hours. And they’re rooted in decades of experience, not just internet trends.

The Human Side of DIY Detail

Beyond the products and polishers, what makes DIY Detail stand out is the people. Yvan and his partner Nick (aka Hawk Pro Detailing) aren’t just figureheads. They’re hands-on, helpful, and humble. They answer YouTube comments. They care about community. And they actually use the products they sell.

Yvan shared how Nick came on board during a tough time in his life, and how the two of them clicked right away. That partnership—along with their shared mission to educate, not just sell—has played a massive role in the brand’s success.

“If we focus on education and helping people… the sales will come. And they have.”

Final Thoughts

This episode was packed with insights for shop owners, mobile detailers, and enthusiasts alike. Whether you’re looking to simplify your product lineup, boost efficiency, or just hear from someone who’s helped shape the industry—you’ll want to listen to this one from start to finish.

🔗 Connect with DIY Detail:

🔗 Check Out Yvan Lacroix / DIY Detail
🌐 Website: https://diydetail.com/
📸 Instagram: https://www.instagram.com/diy_detail/?hl=en
📱 Facebook: https://www.facebook.com/DIYDetailOfficial/

🎧 Catch the full episode on SudsToSuccessPodcast.com or watch on YouTube.

And don’t forget to follow us @sudstosuccesspodcast on all platforms for clips, updates, and more behind-the-scenes content!