EP 23: Here’s What REALLY Happens When You Raise Prices…

Hosted by Andrew & Ercan
Suds to Success Podcast
📍 www.sudstosuccesspodcast.com

If you’ve ever felt nervous about raising your prices, this episode is for you.

In Episode 23 of the Suds to Success Podcast, Andrew and Ercan dive into one of the most important (and anxiety-inducing) topics for any service-based business: raising your prices — and everything that comes with it.

From self-doubt to customer reactions, they unpack the fears, the facts, and the results from their own experience raising prices in their detailing businesses.

Why Raising Prices Feels So Risky

We’ve all been there: business is steady, your skills are improving, demand is growing — but the second you even think about raising your prices, the internal panic sets in.

"What if customers walk away?"
"What if I lose everything I’ve built?"

Andrew and Ercan break down these fears and explain why they’re normal — but usually unfounded. In fact, they’ve found that raising prices has often led to more respect, better clientele, and more sustainable growth.

You’re Not Just Charging for a Service — You’re Selling an Experience

This episode makes one thing clear: price and value aren’t the same thing.

Whether it’s a detailing package, ceramic coating, or window tinting, Andrew emphasizes that people aren’t just paying for a clean car — they’re paying for the professionalism, the education, the confidence, and the system behind it all.

From detailed waivers and aftercare instructions to personalized consultations, they share how creating a smooth, stress-free experience justifies higher pricing (and actually attracts better clients).

“We don’t want to work with everybody — we want to work with people who value the experience we deliver.”

The “Bad” Customers Disappear — And That’s a Good Thing

One of the biggest benefits of raising prices? You start filtering out the customers who argue over $5 and start attracting those who appreciate your time, respect your policies, and refer you to people just like them.

Andrew shares a story of a customer who initially resisted his price — only to later pay in full, no questions asked, because he saw the value firsthand.

“When you start respecting your own time, you attract people who do the same.”

Start Small. Test. Adjust.

Don’t overthink it. Raise your interior detail price by $25. See what happens. Odds are, no one will blink — and you’ll find yourself wondering why you didn’t do it sooner.

Pricing is about testing, not guessing. And with inflation, rising product costs, and increased demand, there’s no better time than now to charge what your work is actually worth.

Final Thoughts

If you’ve been thinking about raising your prices but haven’t had the confidence to do it, this episode is the push you need.

You’ll walk away with practical ideas, relatable stories, and the reminder that you’re worth it — especially when you’re committed to delivering real value.

🎧 Listen to EP 23 now on
🔗 Spotify, Apple Podcasts, or Youtube

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