EP 26: Is Apeax Films The Future of Detailing? Joel LaPalme Thinks So

🎙️ EP 26: Is Apeax Films The Future of Detailing? Joel LaPalme Thinks So

Welcome back to the Suds to Success Podcast — hosted by Andrew and Ercan! In Episode 26, we sit down with a true industry legend: Joel LaPalme, President of Apeax Films and former co-founder of IGL Coatings North America.

If you’re in the detailing, tint, or PPF world — this episode is packed with insight, strategy, and hard-earned wisdom from someone who’s built more than just a brand… he’s helped shape the industry itself.

🔥 Who Is Joel LaPalme?

Joel’s not just a business guy — he’s a brand builder, leader, and innovator. From his early retail days at what would become Costco, to launching detailing shops and scaling IGL across the continent, Joel has a track record of growth and impact.

After retiring from the industry, he was lured back by an opportunity he couldn’t ignore. Now, he’s leading Apeax Films, a company that’s quickly gaining attention for doing things differently — with a focus on installer success, high-quality products, and real support.

“If I can help installers be successful, that’ll make the industry a better place.” – Joel LaPalme

🚀 What We Covered

We dive deep into Joel’s journey — from his early business experience to the rise of IGL and now his mission with Apeax. Here's what you can expect:

✅ Tint & PPF That Just Works – No fluff, no gimmicks. Installers love it, customers trust it, and the performance speaks for itself.

🛡️ Windshield Protection Film – Joel breaks down why this product is a game-changer, tested in extreme conditions (like Iceland) with better clarity, no shrink, and up to 36 months of real-world durability.

🧼 Microfiber Line Coming Soon – A curated towel lineup that matches Apeax’s commitment to installer-first innovation.

Joel also gets into the business side of detailing:

• Why you need to understand your P&L

• The two ways to grow a business (and which most people ignore)

• The danger of getting too comfortable

• Why trust, not just product, is the real driver of success

“People don’t buy from brands — they buy from people they trust.”

💡 Business Lessons from a Legend

Whether you're running a solo detailing shop or building a team, Joel’s insights are game-changing. He shares how to build something sustainable, avoid burnout, and treat your business like a real asset — not just a job.

He even talks about coaching other detailers, identifying weak points in businesses, and how to lead with transparency and integrity.

🎧 Final Thoughts

This episode isn’t just about Apeax — it’s about mindset, growth, and leading with purpose. Joel LaPalme brings the kind of perspective you only get from years of experience and genuine passion for the detailing industry.

If you’re looking to level up, this episode is your blueprint.

🔗 Check Out Joel LaPalme / Apeax

🌐 Website: https://apeax.com/
📸 Instagram: @the_real_joel_lapalme
📱 Facebook: Joel LaPalme on Facebook

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🎧 Listen to Episode 26 now — available on Spotify, Apple, and Youtube.

Hit play. Take notes. Then take action.

Until next time — stay grinding, stay growing.
— Andrew & Ercan, Suds to Success Podcast