Ep 27: How Urable Is Changing the Game for Auto Detailers | Ft. Grant Menard & The Abens Family

EP 27 of Suds to Success features Urable’s co-founders, sharing how their family-first, customer-driven approach is transforming detailing businesses with real support, simple tools, and relentless care. Urable is more than software — it’s a partner.

Andrew St-Pierre

7/31/20253 min read

🎙️ Episode 27: How Urable Is Changing the Game for Auto Detailers | Ft. Grant Menard & The Abens Family

Featuring Grant Menard & the Abens Family

Hosted by Andrew & Ercan | Suds to Success Podcast

🔗 Listen to the episode at sudstosuccesspodcast.com

🔧 Introduction: What Makes a Business Stand Out in the Detailing Industry?

In the 27th episode of the Suds to Success Podcast, hosts Andrew and Ercan dive into a powerful, honest, and inspiring conversation with the minds and heart behind Urable — a purpose-built software platform revolutionizing the automotive detailing industry. Our guests include Grant Menard and the co-founders of Urable, Kris Abens and Michael Abens.

This episode is more than just a deep dive into a software platform — it's a case study in what happens when a product is built on family values, relentless support, and community collaboration.

🚀 The Birth of Urable: From Kitchen Table to Industry Standard

Urable didn't begin with investors, spreadsheets, or marketing teams. It started at the Abens family kitchen table with one big question:

“What kind of company do we want to build?”

"We didn’t just want to build a system. We wanted to build a real company and a brand — something we could stamp our name on as a family." — Michael Abens

The team behind Urable envisioned more than a product — they set out to create a brand rooted in integrity, support, and partnership with their customers.

🧑‍💻 Human Support in a Tech-Driven World

In an age where customer service often feels robotic and impersonal, Urable took the opposite approach.

In the early days, Kris Abens would give new users her personal phone number, telling them to call anytime they had issues.

“My mom hates when people brag about her, but she deserves all the praise. She’s the heart of our customer support.” — Kris Abens

That level of dedication isn't just a nice story — it's become a core part of the Urable brand.

💬 A Company That Listens

Throughout the episode, the guests reflect on their obsession with quality and responsiveness. Live chat isn’t run by bots. It’s real people. Real answers. Real time.

“It would be cheaper to get rid of three or four employees and replace them with an AI bot… but that’s not who we are.” — Michael Abens

They’ve resisted the temptation to automate at the expense of user experience. Why? Because they know what it’s like to deal with poor support. They’ve lived it. And they refuse to become it.

💪 A Loyal Community Built on Trust

One of the most inspiring parts of this episode is hearing about the Urable user community — a fiercely loyal group of detailers who see the company not as a vendor but as a partner.

Their users are like family. I know guys who’ve had other apps call to recruit them — they won’t even entertain it.” — Andrew

Users routinely advocate for Urable in online groups, defend the brand, and even promote it via word of mouth. That level of buy-in is rare — and speaks volumes about the team’s relational approach

⚙️ Constant Improvement, Without the Overwhelm

As Urable grows, the team is constantly balancing innovation with simplicity. They’re mindful of not overwhelming new users while still evolving to meet the complex needs of growing shops.

“We view ourselves as stewards of Urable. The community drives the evolution — we just have to build it responsibly.” — Michael Abens

Even with more advanced features, they keep ease of use at the core of the experience. It's a delicate balance — and one they're navigating with care.

🧠 Not Just a Tool — A Business Partner

Urable is more than just a digital scheduler or payment system. It’s a business management partner designed to simplify life for shop owners.

“We don’t just say: take the product and don’t talk to us. We want to know what’s going on in your business. How can we help?” — Kris Abens

That mindset is rare — and exactly why Urable is trusted by detailers across North America.

💸 Affordable for What It Delivers

For all it offers — scheduling, communication, payments, automation, and support — Urable remains incredibly affordable.

“At $135 CAD/month for the Pro Plan, if you can’t afford that, there’s a bigger issue in your business.” — Andrew

Many users report that the tips generated through Urable’s features actually cover the subscription cost, making it a no-brainer investment.

🏁 Final Thoughts: Urable Is Built Different

Episode 27 is a powerful reminder of what happens when a product is designed not just for users, but with users.

From the first subscriber to thousands of detailers today, Urable has become a trusted name because of its human-first philosophy, deep family roots, and unrelenting focus on quality.

If you're a detailer looking for a smarter, more human way to manage your shop — Urable might be the partner you've been waiting for.

🔗 Try Urable with Our Exclusive Link

👉 Click Here

💥 Use our referral link to get started with Urable today!

🔗 Check Out The Urable Team!

Want to learn more or try Urable for your business? Start here:

🌐 Website: https://urable.com

📸 Instagram: @urableapp

📱 Facebook: facebook.com/urableapp

🎧 Listen to Episode 27 Now

Don’t miss this one. Whether you're a detailer, a small business owner, or someone thinking about launching your own app — this episode is packed with real insights, hard-won lessons, and inspirational storytelling.

👇 Like it? Leave us a rating. Share it with your crew. And keep pushing your business forward.

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🎧 Catch this Episode 27 — on Spotify, Apple, and Youtube.

Until next time — Stay grinding. Stay growing.

— Andrew & Ercan | Suds to Success Podcast