🚀 EP 38: YOU NEED TO DO THESE 2 THINGS TO GROW YOUR BUSINESS! (GAME CHANGER)

🎙️Andrew St-Pierre & Ercan Hurmuzlu — bringing unstoppable detailing energy to the mic!

INTRODUCTION

When it comes to running a detailing business — or any business — growth doesn’t just happen by chance. It’s built through smart strategy, genuine connections, and a willingness to keep evolving. In Episode 38 of the SudsToSuccess Podcast, hosts Andrew St-Pierre and Ercan Hurmuzlu break down two absolute game changers that every business owner needs to focus on: Upselling and Reconnecting with Existing Customers.

💡 THE POWER OF PERSONAL CONNECTIONS

Andrew and Ercan kick off the episode with a raw, behind-the-scenes look at what it means to truly believe in the products and people behind your business. Andrew shares how his long-standing partnership with Owner’s Pride isn’t just about selling coatings — it’s about trust, support, and relationships.He emphasizes that when you genuinely like the people you work with, you naturally want to sell their products because you believe in them. That passion translates into authenticity — something customers can feel right away.

“If just selling me a coating, I don’t want it. I like the people. I like the structure. I like the support.”

That’s the first lesson of the episode: your success is built on real connections, not transactions.

💰 THE ART OF UPSELLING (WITHOUT BEING “THAT GUY”)

The conversation soon shifts into the business side — how to upsell the right way. Andrew reveals that his shop upsells everything from waxes and interior ceramics to glass coatings, wiper blades, and cabin filters. But here’s the catch — they don’t push every single service on every customer. Instead, Andrew has created a system that focuses on value-based upselling. His employees are trained (and incentivized) to recommend add-ons that make sense for the customer, not just the shop.

“I don’t want it to seem like we’re trying to screw people. I look for what gives them the most value not just what makes us the most money.”

By paying attention to customer needs — families with kids, pet owners, commuters — Andrew’s team builds trust and boosts sales organically. That’s how you upsell ethically and effectively.

👂 LISTEN FIRST, SELL LATER

One of the standout lessons from this episode is simple: listen to your customers.Upselling isn’t about pitching , it’s about solving problems. When a customer mentions their floor mats are hard to clean, Andrew doesn’t jump straight to selling; he offers a thoughtful solution that fits their situation.

This kind of empathy-driven selling is what separates good businesses from great ones. It’s not just about the car ,it’s about the person behind it.

🔁 RECONNECTING WITH EXISTING CUSTOMERS — THE SECRET GOLDMINE

If upselling is step one, reconnecting with existing customers is step two — and it’s where most businesses leave serious money on the table.

Andrew shares how he used YourAble to pull up every customer who hadn’t been back since 2021, specifically those who’d spent more than $800. The result? A list of over 120 customers all potential revenue waiting to be reactivated.He hired a dedicated team member to reach out with simple, friendly messages:

“Hi, this is so-and-so from Excelsior Detailing. We just wanted to check in how’s your car doing?”

That simple outreach strategy brought in multiple repeat customers and thousands of dollars in work. It’s proof that you don’t always need new customers to grow your business — you just need to reconnect with the ones who already trust you.

⚙️ BUILDING SYSTEMS THAT SELL FOR YOU

Another golden takeaway from the episode is automation. Andrew discovered that some of his follow-up messages were already being sent automatically through YourAble — and customers were responding!

“I thought people were just remembering me, but it was the system reaching out. It’s incredible what automation can do.”

By combining personal connection with automated systems, Andrew has found the sweet spot — efficiency meets authenticity.

🔥 WHY THESE TWO STRATEGIES ARE TOTAL GAME CHANGERS

Both Ercan and Andrew agree — if you master upselling and customer re-engagement, your business can grow faster, more consistently, and with less stress.

You don’t need to hard-sell or chase people. You just need to:

Listen.

Offer value.

Follow up.

Be human.

As Andrew says,

“It’s not about forcing sales. It’s about giving people real value — and they’ll come back for more.”

💪 THE FINAL TAKEAWAY: GROW WITH INTENTION

Episode 38 of SudsToSuccess isn’t just another business podcast , it’s a masterclass in how to grow with purpose. Whether you’re a one-person detailer or a growing team, these two strategies can transform your business from surviving to thriving.

So if you haven’t already, go listen to the full episode of SudsToSuccess Podcast— EP 38: You NEED To Do These 2 Things to Grow Your Business! (GAME CHANGER) — and start implementing these lessons today.

💬 DROP A COMMENT

Tell us what hit home for you , your biggest “aha!” moment, your favorite quote, or that one line that lit your fire. 🔥

🔁 SPREAD THE SHINE

Tag your crew, share the wisdom, and help another detailer level up. Let’s keep the detailing community growing together! 💯

👊 SMASH THAT SUBSCRIBE BUTTON

Every click powers the next epic story, the next guest, the next wave of detailing domination! 🌊

🎥 Catch the Action Everywhere:

📱 TikTok

📸 Instagram

👍 Facebook

▶️ YouTube Shorts

@SudstoSuccessPodcast

And don’t forget you can catch this Episode on Spotify | Apple Podcasts | YouTube!

👉 Unlock Bonus Resources & Behind-the-Scenes Goodies

📸 Instagram: @sudstosuccesspodcast

📘 Facebook: Suds to Success Podcast

🌐 Website: www.sudstosuccesspodcast.com

✨ Until next time keep your pads spinning, your goals grinding, and your shine unstoppable Stay focused. Stay driven

🚗💨 DETAIL YOUR WAY TO LEGENDARY SUCCESS!