EP 43 :🎤 BEHIND THE SCENES OF IGL COATINGS & HIS STORY | FT. DUSTIN JACKSON

Hosted by the Ultimate Combo >> ANDREW ST-PIERRE & ERCAN HURMUZLU

With the Special Guest >>>>> DUSTIN JACKSON

✨ INTRO — THE STORY BEHIND THE SHINE

Every detailing giant has an origin story… and in this episode, we step deep into the world of IGL Coatings with none other than Dustin Jackson.

Hosted by the Dynamic Duo — Andrew and Ercan , this conversation unveils the passion, grind, innovation, and real-life challenges that shaped one of the most respected coating brands in the industry.If you’ve ever wondered what it takes to go from experimenting with chemicals to becoming a global detailing powerhouse… this episode is your backstage pass.

🔍 THE MAN BEHIND IGL — WHO IS DUSTIN JACKSON?

Before the brand became internationally recognized, Dustin was just a passionate detailer with a vision:

"To elevate the detailing world through safer, smarter, and stronger coating technology."

In the podcast, Dustin opens up about:

✔️ His early beginnings

✔️ The challenges of standing out in a competitive market

✔️ How IGL grew into a global name

✔️ The importance of community & education

✔️ Why quality always wins

This isn't just a business story — it’s a journey of resilience, curiosity, and transformation.

🧪 HOW IGL COATINGS CHANGED THE GAME

IGL Coatings didn’t become a leader overnight. Dustin breaks down the science, testing, and innovation behind their products. Highlights :

🌱 Eco-friendly chemistry

🔬 Advanced nanotechnology

🛡️ Stronger protection with safer formulas

🌍 Global support & training programs

Andrew and Ercan dive deep into how these formulations impact professional detailers, consumers, and the industry as a whole.

🚀 BUSINESS WISDOM FROM THE TRENCHES

This Episode isn't just about coatings — it’s an education in mindset .From scaling a brand to navigating failures, Dustin shares real insights on:

🧭 Staying consistent when no one’s watching

🧱 Building systems that last

💬 Communicating with your community

⚙️ The importance of innovation in a fast-changing industry

Whether you're an entrepreneur, detailer, or dreamer this wisdom hits home .This became the new mantra. A simple framework to transform every customer interaction.

✔ Know their name ✔ Know their pain (why they came in)

If their dog scratched the car, that's not just the reason for service, it becomes a connection point. It shapes conversation, follow-ups, pickup messaging, and long-term loyalty . A small shift with massive results.

THE TECHNOLOGY ADVANTAGE — BUT NOT A REPLACEMENT FOR HUMANS

Andrew shared how he once dismissed “customer experience” until he realized how repeat clients were driving their success. He learned firsthand that CRM tools can turn a $200 detail customer into a Ferrari coating client because you remembered to follow up. Dustin agreed but with an important correction. Software is a tool, not a replacement. Automation makes you more efficient, but it cannot replace the warmth of human connection. Just like polishers replaced hand-buffing, CRM replaces sticky notes but not personal relationships.

NO FORCED SEPARATION BETWEEN WORK & LIFE

His family is involved in his work, and his work is part of his family. There is communication, understanding, and connection, not isolation.

He trains hard (running, biking, swimming), spends evenings intentionally unplugged, and attends church on Sundays. To him, balance doesn’t mean stopping work.

Balance means integrating your life so nothing feels like the enemy.

THE DETAILER’S LEAP — THE BOOK BUILT FOR THE INDUSTRY

Dustin, Mike, and Davey teamed up to write something the industry desperately needed:

A simple, honest book to help detailers transition into film without fear.

“The Detailer’s Leap” breaks down

Why PPF isn’t as impossible as installers make it seem . How to start small without breaking the bank. The realities of training and costs. The mindset needed to succeed . How detailing and film coexist in one shop. It's intentionally short, simple, and designed to be read in one sitting. Dustin wants every reader to finish the book feeling one this : “I can do this.” You can get it at detailersleap.com , often free through the webinar.

WHAT’S NEXT FOR DUSTIN JACKSON?

~ More companies ~ More innovation ~ More disruption ~ More impact

And he continues pushing the industry forward with raw honesty, incredible discipline, and a clear mission:

To empower detailers to build stronger, smarter, people-focused businesses

A BIG THANK-YOU FROM THE HOSTS

Andrew and Ercan wrapped up the episode inspired, energized, and ready to scale their own ideas. Dustin brought wisdom, humility, and the kind of insight you only get from someone who’s lived every chapter.

This wasn’t just an interview. It was a Masterclass. If you haven’t watched the full Episode yet ,You’re Missing out.

FOR DETAILERS

If you're growing a detailing business, leveling up your skills, or looking for motivation, this episode delivers practical tools + inspiration. You’ll walk away with:

🔥 A deeper understanding of IGL Coatings

🔥 Lessons from Dustin’s real experiences

🔥 Actionable ideas for your business

🔥 Mindset shifts that move you forward

🔗 CHECK OUT DUSTIN JACKSON / IGL COATINGS

🌐 Website : https://iglcoatings.com/

📸 Instagram : https://www.instagram.com/dustinezn/

📱 Facebook : https://www.facebook.com/dustin.jackson.754/

🔗 FOLLOW SUDSTOSUCCESS PODCAST FOR MORE INFORMATION

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📱 Facebook: https://www.facebook.com/sudstosuccess/

🔔 Winter vibes ON. Black Friday countdown ON.

🔥 LIKE if this Episode fired up your snow-season hustle!
❄️ COMMENT with your go-to winter detailing hacks , the community needs them!
🛍️ SHARE this before the Black Friday rush kicks in!
🎧 SUBSCRIBE to SUDSTOSUCCESS — winter tips + exclusive sale insights coming!

💬 FINAL WORD — UNTIL NEXT TIME.......

Thank you for joining us on this incredible behind-the-curtain journey with Dustin Jackson and IGL Coatings!

Your support Fuels < Every Conversation, Every Episode, and Every Story > we share

Stay shining, stay grinding, and stay obsessed with excellence.

✨ Take care, and we’ll see you in the next episode! ✨