EP 47 : WINTER KILLS DETAILING BUSINESS — HERE’S THE SURVIVAL PLAN ❄️🔥

👬 HOSTED BY THE TWINS WHO NEVER HIT PAUSE Andrew St-Pierre & Ercan Hurmuzlu

Not just hosts. Not just coaches.

👉 Twin engines driving one relentless mission: helping detailers dominate when others disappear.

One brings structure, systems, and scale.The other brings pressure, persistence, and pure execution.

Together? Controlled chaos with a blueprint. 🧠⚙️

🎙️ FROM THE MIC TO THE SHOP FLOOR

Winter doesn’t politely knock on your detailing business — it kicks the door in. Cold weather, hesitant customers, shorter days, tighter wallets… and suddenly the phone goes quiet.

A no-excuses winter playbook for detailers who refuse to slow down

But here’s the truth 👇

Winter doesn’t kill detailing businesses — lack of strategy does.

In Episode 47 of the SudsToSuccess Podcast, this reality gets broken down, rebuilt, and turned into a battle-tested winter survival plan.

❄️ WHY WINTER DESTROYS MOST DETAILERS

Winter exposes weak foundations. Period.

❌ No follow-up systems

❌ No ads running when sales slow

❌ No customer retention plan

❌ No visibility when competitors go silent

Most detailers wait for spring.The smart ones build leverage in winter.

🚀 THE WINTER SURVIVAL PLAN (STRAIGHT FROM THE EPISODE)

📊 RUN ADS WHEN IT FEELS UNCOMFORTABLE

Winter ads feel risky — and that’s exactly why they work.

Google Search Ads rebuilt with intent

Facebook ads focused on awareness + retargeting

AI-driven campaigns that learn while others hesitate

💡 If you only run ads when business is good, you’ll never control slow seasons.

🎯 TRACK EVERYTHING OR GUESS FOREVER

• No tracking = no scaling.

• Google Tag Manager

• Facebook Pixel

• Google Analytics

• CRM-based attribution

When platforms know who converts and who spends, they send you better customers. Simple.

🎁 WINTER SECRET WEAPON: GIFT STRATEGY

This isn’t “being nice.”This is strategic relationship dominance.

🎄 Holiday drop-offs

☕ Coffee & donuts for partner shops

🍪 High-end cookies for dealerships

✍️ Handwritten notes with intention

No pitch. No selling.Just top-of-mind presence when everyone else disappears.

🔁 SELL MORE TO THE CUSTOMERS YOU ALREADY HAVE

Winter is not the time to chase only new leads.

Existing customer promos

Gift card campaigns

Early access sales

Email + SMS follow-ups

🔥 Your warmest leads already trust you — stop ignoring them.

💰 CROSS-SELL LIKE A PRO

Every winter appointment should unlock more value:

Ceramic ➜ Tint

Ceramic ➜ PPF

Detail ➜ Wear & tear packages

One visit. Multiple services.

That’s how winter revenue stacks quietly.

🧠 WINTER IS FOR SYSTEMS, NOT PANIC

Summer is chaos.Winter is clarity.Build sales scriptsTighten quoting workflows, Improve customer experience

Fix what you “never had time for”

⚠️ If you waste winter, you pay for it all year.

⭐ WHY PREMIUM DETAILERS STAY BUSY

It’s not about being cheaper. It’s about being better at every step.

Fast responses

Smart automation

Clear communication

Real human follow-up

People don’t remember your price.

They remember how easy you made it.

🧊 THE REAL WINTER MINDSET SHIFT

Winter isn’t downtime.It’s training camp. The work you do now doesn’t pay tomorrow —It pays when everyone else is struggling.

🎧 LISTEN TO THE FULL EPISODE

If winter scares you — this episode fixes that.

🔗 Website: https://suds2stuccesspodcast.com

📺 YouTube: 🎙️ SudsToSuccess Podcast

📸 Instagram: https://www.instagram.com/sudstosuccesspodcast/

📱 Facebook: https://www.facebook.com/sudstosuccesspodcast

👉 Bonus: Submit your website for a LIVE AUDIT directly on the site.

🧠 FINAL WORD

Winter doesn’t decide your future. Your preparation does.Build when it’s quiet .Market when others stop. Show up when competitors hide.

That’s how detailing businesses survive winter…and dominate spring. 🌱

Like. Subscribe. Execute.

See you in the Next episode of SudsToSuccess Podcast🎙️