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EP 52: Customers Don’t Ghost You for the Reason You Think! (IT'S NOT THE PRICE!)
Customers don’t ghost you because of price — they ghost because of poor process, weak trust, and rushed sales. In Episode 52 of the Suds To Success Podcast, Andrew St-Pierre and Ercan Hurmuzlu break down the real reasons detailers lose bookings and how to fix it. From stopping comparison and underpricing to building confidence, educating customers, and using smarter follow-up systems, this episode delivers real-world lessons that separate busy shops from struggling ones. If winter feels slow, leads feel cold, or customers disappear, this episode gives you the mindset and systems needed to take control, attract better clients, and build a stronger detailing business.
Andrew St-Pierre
1/23/20262 min read
EP 52 -✨ CUSTOMERS DON’T GHOST YOU FOR THE REASON YOU THINK! (IT'S NOT THE PRICE!)
👬 MEET YOUR HOSTS — THE TWIN POWERHOUSE 🎤
🔹 ANDREW ST-PIERRE 🔹 ERCAN HURMUZLU
Two detailers, one mission: helping detailers build smarter, not harder. 💼🚀
🎙️ PODCAST EPISODE INTRO — REAL TALK, NO FLUFF!
Welcome back to another power-packed episode of the SUDSTOSUCCESS PODCAST, where business meets reality, hustle meets strategy, and detailers get the truth they need not what sounds pretty on Instagram. In Episode 52, your favorite dynamic duo sits down to unpack one of the biggest frustrations in the detailing world:
👉 Why do customers ghost you?
👉 Is price really the problem?
👉 Why do some businesses stay busy while others struggle?
This episode is packed with real experiences, hard truths, and game-changing insights for detailers and entrepreneurs alike. Buckle up, one hits different! 🔥
🧠 STOP COMPARING YOURSELF TO OTHERS!
One of the biggest mental traps in business? Comparison. Andrew and Ercan dive deep into:
Why watching other detailers’ Instagram stories can mess with your mindset 😵
Why “looking busy” doesn’t mean “being profitable”
Why behind-the-scenes preparation matters more than public perception
Key takeaway:
👉 You don’t know what someone did behind closed doors to get that job. Stop comparing. Start building. 💪
💰 IT’S NOT ABOUT BEING THE CHEAPEST
A real-life example from Andrew’s shop,
A customer says:
“Another shop is charging half your price.”
Andrew’s response?
“I don’t need the job that badly.”
And guess what? The customer STILL booked with him. 😎
Why? Because :
Confidence beats discount
Quality beats cheap pricing
Trust beats negotiation
Sometimes, not giving a deal makes you more desirable.
👻 WHY CUSTOMERS REALLY GHOST YOU
Here’s the truth bomb 💣
Customers don’t ghost because of price. They ghost because:
You didn’t educate them properly
You didn’t build enough trust
You gave them a quote too fast
You didn’t control the sales process
Andrew explains his smart follow-up system that keeps leads warm without chasing them like a desperate salesperson. 📲📩
📊 SYSTEMS > CHAOS
Using automation tools
Following up the right way
Organizing leads in a pipeline
Knowing when to let go of “ghost leads”
Smart business is predictable business. ✅
❄️WINTER IS NOT THE PROBLEM — YOUR PLAN IS
Andrew makes a bold statement:
“If you’re slow in winter, it’s not the season — it’s your strategy.”
Great businesses prepare months in advance. Great detailers don’t wait for customers — they build systems that bring them in.
🔥 FINAL THOUGHT — PLAY YOUR OWN GAME
Stop comparing.
Stop underpricing.
Stop chasing.
Start educating.
Start building systems.
Start owning your worth.
That’s how you win in detailing. 🏆
🎧 TUNE INTO THE PODCAST UNIVERSE
🚀 Apple Podcasts — Your audio launchpad
🛰️ Spotify — Where success has a sound
🎥 YouTube — See the conversations live
🌍 JOIN THE SOCIAL CREW
🎬 TikTok ~ Behind-the-scenes hustle
📸 Instagram ~ Detailing + motivation
📘 Facebook ~ Full community vibes
🌐 VISIT THE HOME BASE
🔗 Official Website: https://sudstosuccesspodcast.com/
📸 Instagram: https://www.instagram.com/sudstosuccesspodcast/
📘 Facebook: https://www.facebook.com/sudstosuccesspodcast
🎯 CLOSING LINE
If you want better customers, better bookings, and a stronger business ,this Episode is your blueprint.
🎧 Listen. Learn. Level Up. See you in the next one! 🚀🔥
