EP 56 : THIS ONE SHIFT DOUBLED HIS OPPORTUNITY OVERNIGHT! (FT. Dale London from Detail Science)

🚀 Hosted by Andrew St-Pierre & Ercan Hurmuzlu

🎙 Featuring Special Guest : Dale London – Detail Science

FROM PRESSURE WASHING TO PRECISION DETAILING ➡️🚗

In Episode 56 of the Suds to Success Podcast, Andrew St-Pierre and Ercan Hurmuzlu sit down with Dale London, owner of Detail Science and a long-time pressure washing business owner. With over 22 years in business, Dale shares how one strategic shift completely transformed his growth trajectory.After purchasing an established detailing shop, Dale nearly doubled both clientele and revenue within his first year. But it wasn’t luck. It was leverage, systems, and a mindset upgrade.Sometimes growth doesn’t come

from doing more.Sometimes it comes from doing things differently.

THE REAL SHIFT: RAISING PRICES & RAISING STANDARDS 💰

For years, Dale priced conservatively in his pressure washing business. Then came the turning point — a simple realization:

Premium customers exist. You just have to charge like it.

By increasing prices and targeting higher-end homeowners, Dale eliminated bargain shoppers and attracted serious clients. The result? Less stress. Better margins. Higher quality work.

As Andrew emphasizes in the episode — confidence in pricing changes the type of customer you attract. Your website, branding, reviews, and messaging all shape that perception

MARKETING THAT ACTUALLY WORKS 📲

Dale discovered that visibility builds trust. Short-form videos showcasing real results began creating engagement and credibility.

Andrew and Ercan doubled down on a few key marketing principles:

📹 Show your face — People buy from people.

⭐ Collect reviews relentlessly — Social proof sells.

🔁 Follow up multiple times — Most sales happen after the first contact.

🎯 Offer upsells naturally — Increase ticket value without pressure.

One powerful insight shared in the episode:

Systems convert more leads than effort alone. From automated follow-ups to structured upsell options, the backend matters just as much as the polish on the paint.

EFFICIENCY IS PROFIT ⚙️

One of Dale’s biggest challenges? Speed.

His son, a talented perfectionist detailer, focuses heavily on precision ,sometimes at the expense of time. The hosts dive deep into the importance of establishing company standards to balance quality with profitability.

Andrew shares a major lesson learned from industry expert Ivan Lacroy:

“The right process doesn’t just improve results — it gives you your time back.”

Efficiency isn’t cutting corners.It’s building systems that protect both quality and margins.

TWO BUSINESSES. ONE OPPORTUNITY. 🔄

Perhaps the most powerful “overnight shift” discussed was leveraging cross-marketing between Dale’s pressure washing business and detailing shop.High-end homeowners care about appearance. Clean driveway. Clean house. Why not a clean vehicle too?By creating referral programs, offering discounts, and even exploring pickup-and-drop options, Dale unlocked a new stream of opportunity within his existing customer base. The lesson?Your next sale might already be in your database.

REVIEWS = INSTANT TRUST ⭐⭐⭐⭐⭐

With over 150 five-star reviews in one business and growing momentum in the other, Dale confirms what the hosts preach:

Reviews close deals before you ever speak.Customers often call ready to book simply because the online reputation speaks for itself.Reputation is the silent salesperson working 24/7.

UPSELLING WITHOUT FEELING SALESY 🧠

Upselling isn’t manipulation. It’s service. From ceramic coatings to window tint, windshield coatings to interior protection, offering additional services naturally increases revenue per vehicle , without increasing workload proportionally.As Andrew shares, small add-ons stack up fast. An extra $50–$100 per job compounds quickly over a year.

💼 DETAIL SCIENCE: BUILDING MORE THAN A SERVICE

Through Detail Science, Dale built more than a detailing or pressure washing brand. He built:

✔ A reputation

✔ A system

✔ A standard

✔ A scalable vision

His approach emphasizes professionalism, structure, and premium positioning — proving that service-based businesses can operate at a high level when strategy meets execution.

THE BIG TAKEAWAY 🔥

✨ One strategic shift can create exponential opportunity

✨ Identity precedes income

✨ Positioning determines perception

✨ Growth requires stepping into a new version of yourself

✨ You don’t need more effort — you need better alignment

🎙 WHY THIS EPISODE IS A MUST-LISTEN

This conversation between Andrew St-Pierre, Ercan Hurmuzlu, and Dale London is packed with real-world business insight, mindset upgrades, and practical lessons for entrepreneurs in the service industry.

If you’ve ever felt stuck at the same revenue level…

If you’ve ever wondered why opportunity isn’t increasing…

If you’re ready to scale smarter instead of harder…

This episode will challenge you — in the best way possible. 💪

🔗 CHECK OUT DALE LONDON / DETAIL SCIENCE

🌐 Website: https://detailscience.com/

📸 Instagram: https://www.instagram.com/dlpressurewashing/

📱 Facebook: https://www.facebook.com/dale.london.336

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🎥 Watch the Full Conversation on YOUTUBE

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If you're serious about scaling your service business and stepping into bigger opportunities… Take care .... Bye....

This episode might be your shift. 🚀