🚀 EP 60: YOU’RE LOSING THOUSANDS BY NOT SELLING PRODUCTS! (FT. BRIAN GITZEN)

🎙️ ABOUT THE HOSTS & GUEST

This episode is hosted by the dynamic duo:

ANDREW ST-PIERRE AND ERCAN HURMUZLU

Featuring special Guest:

BRIAN GITZEN – Detailing expert, Trainer, and Entrepreneur

In this power-packed episode of the Suds to Success Podcast, hosts Andrew St-Pierre and Ercan Hurmuzlu sit down with the supercool guest Brian Gitzen—a detailing expert, business owner, trainer, and distributor.

This episode dives deep into one of the most overlooked revenue streams in the detailing industry: selling products. If you're not doing it yet, you could literally be leaving thousands on the table 💰

Let’s break down the biggest insights from this episode 👇

🔥 WHY DETAILERS ARE HOLDING THEMSELVES BACK

One of the biggest takeaways?Detailers often operate with an ego-driven mindset—wanting exclusive products, territories, and “being the best.” But this actually limits growth.

👉 Brian explains that when multiple shops use the same products:

• Customers gain trust through familiarity

• The focus shifts from product to service quality

• It becomes a salesperson vs salesperson game, not product vs product

💡 Bottom line: Customers don’t buy products—they buy YOU.

💼 SELLING PRODUCTS = EXTRA REVENUE STREAM

If you're only offering services, you're missing out.

Selling products allows you to:

• Generate passive income

• Increase average ticket size

• Bring customers back into your shop regularly

Even something simple like

• Car shampoos

• Maintenance sprays

• Microfiber kits

…can turn into a consistent income stream 📈

👉 Brian’s advice: Start small. Sell what you already use and trust.

🧠 THE REAL SECRET: SELL YOURSELF, NOT THE BRAND

Customers rarely care about brand names.Instead, they care about:

✪ Trust🤝

✪ Experience ⭐

✪ How you communicate

Andrew highlights this perfectly,he doesn’t push product names.He explains:

✪ Benefits

✪ Value

✪ Results

And that’s what closes deals.

🤝 COMPETITION IS NOT YOUR ENEMY

This episode flips the traditional mindset.

Instead of competing aggressively, Brian shares how working with other detailers can actually help:

⦿ Sharing products

⦿ Referring customers

⦿ Supporting each other

💡 When everyone uses similar systems/products:

Customers choose based on who they trust most.

🏪 WHY EVERY DETAIL SHOP SHOULD SELL PRODUCTS

Selling products does more than just make money:

✔ Brings people into your shop

✔ Builds relationships

✔ Positions you as an expert

✔ Creates repeat customers

Even better—some customers will:

• Try DIY

• Mess it up 😅

• Come back to you for professional service

Win-win.

⚠️ STARTING A DETAIL SUPPLY BUSINESS (REAL TALK)

Thinking about becoming a distributor?

Here’s the truth:

❌ It’s NOT a quick-profit business

❌ You WILL sit on inventory

❌ You NEED capital

✅ But long-term? It can become a powerful second income stream

Brian’s advice:

⤷ Start small

⤷ Test what sells

⤷ Build slowly

🎯 UPSELLING LIKE A PRO (WITHOUT BEING PUSHY)

Upselling doesn’t mean being salesy.It’s about understanding your customer.

Examples from the episode:

• Black cars → recommend protection packages

• Families → sell heat-reducing tint

• Daily drivers → suggest maintenance products

💡 The best upsells feel like solutions, not sales.

🌡️ TINT & PPF: THE GAME-CHANGERS

Once you move beyond basic detailing:

◾ Tint

◾ Paint Protection Film (PPF)

…you enter a higher-income bracket 💸

Even simple add-ons like:

• Door cup protection

• Edge guards

Can significantly increase your ticket size.

👉 Bonus tip: Use visual tools (like heat boxes) to prove value instantly.

👨‍🏫 TRAINING = FAST ROI

Investing in skills like tint or PPF can:

1. Double your revenue per job

2. Increase confidence

3. Create new opportunities

And the best part?

You can make your money back almost immediately after training.

💡 FINAL TAKEAWAY

If you take ONE thing from this episode, let it be this:

👉 Stop relying only on services. Start building multiple income streams.Whether it's:

• Selling products

• Upselling services

• Learning new skills

Every step adds more value to your business and your income 💰

🔗 CHECK OUT THE BRIAN GITZEN / VIZIONONE DETAIL LINKS BELOW

🌐 Website: https://www.summerbreezeceramiccoating.com/

📸 Instagram: https://www.instagram.com/viziononedetail/

📱 Facebook: https://www.facebook.com/bgitzen/⁠

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