EP 61: WHEN DETAILERS LOSE EVERYTHING… HE SHOWS UP! (FT. Aaron Burkett) 🔥

🎙️ Hosted by ANDREW ST-PIERRE & ERCAN HURMUZLU

🌟 Featuring AARON BURKETT from Phoenix EOD

🔥 INTRODUCTION – A STORY YOU DON’T WANT TO MISS

Welcome to Episode 61 of the Suds to Success Podcast, where we sit down with Aaron Burkett, the man behind Phoenix EOD.This isn’t just another detailing conversation…

This is a story of resilience, innovation, community, and purpose.

If you're in the detailing industry or even thinking about starting this episode delivers real lessons from the ground up…

🔥 THE MEANING BEHIND “PHOENIX EOD”

Aaron’s brand is deeply personal

• Phoenix 🐦‍🔥 → Rising from the ashes

• EOD (Evolve or Die) → Adapt or fail in business

After surviving a life-threatening accident, and witnessing his brother overcome tragedy to become a gold medalist, the idea of rebirth and resilience became the foundation of the brand.

👉 This isn’t just branding. It’s a mindset.

🧪 BUILDING A CHEMICAL BRAND FROM SCRATCH

Aaron didn’t just create products—he rebuilt the process.

After working in a stagnant chemical company, he realized:

❌ No innovation

❌ No customer feedback

❌ No evolution

So he did what most won’t dare to do… 👉 He quit and started his own company.

💡 Key Principle: Listen to customers → Improve → Repeat

🧴 SIGNATURE PRODUCTS & INNOVATION

⭐ Flagship Product: Titan Hybrid SiO2 Detailer

• Up to 3 months protection

• High gloss & slickness

• Loved by professionals worldwide

🧪 The “Four Horsemen” Line, Built with help from industry influencers:

1. Compound

2. Soap

3. Polish

4. Wax

⚙️ Innovation Focus:

• High concentration formulas

• Multi-purpose usage

• Performance across climates

🌍 REAL-WORLD TESTING – NOT GUESSWORK

Aaron doesn’t rely on theory.. He uses a network of field testers across different regions:

✧ Arizona heat

✧ East Coast humidity

✧ Midwest conditions

👉 Result: Products that work everywhere, not just in labs

⚠️ BIGGEST CHALLENGE – STARTING AFTER COVID

Starting in 2021 was brutal, 🚢 Problems faced:

• Supply chain collapse

• No raw materials

• No bottles

• Orders impossible to fulfill

“I lost life expectancy during 2022.” – Aaron

But instead of quitting…👉 He adapted.

🧠 LESSONS IN BUSINESS (REAL TALK)

1️⃣ You Don’t Know What You Don’t Know

• Taxes

• Bookkeeping

• Regulations

👉 These hit hard if you're unprepared.

2️⃣ You CAN’T Do It Alone 🤝

This is the most powerful takeaway:

“No man is an island.”

Success comes from:

• Mentors

• Community

• Collaboration

3️⃣ Ego Will Kill Your Business ❌

If you think your product is perfect:

👉 You stop improving

👉 You stop listening

👉 You start failing

💥 THE POWER OF COMMUNITY

One of the biggest surprises for Aaron:

👉 The detailing industry is like a family

Just like comic book culture, people

• Share knowledge

• Support each other

• Grow together

❤️ THE “PAY IT FORWARD” CAMPAIGN

This is where Phoenix EOD truly stands out.

🎁 What it does:

• Collects donated tools, chemicals & equipment

• Redistributes to detailers in need

🔥 Real Impact:

• Rebuilt a business after a fire 🔥

• Helped victims of theft restart

• Supported new detailers

This isn’t charity—it’s community support in action.

📈 GROWTH & GLOBAL EXPANSION

Phoenix EOD is now expanding worldwide:

✧ Canada

✧ UK

✧ Australia

And growing rapidly through:

• Distributors

• Influencers

• Community trust

🧠 FINAL ADVICE FROM AARON

👉 You cannot succeed alone, Whether it's:

• Business

• Life

• Growth

You need:

• People

• Feedback

• Support

🎯 FINAL THOUGHTS

This episode wasn’t just about detailing…It was about:

1. Overcoming adversity

2. Building with purpose

3. Giving back

Aaron Burkett proves that success isn’t just about profit

👉 It’s about impact.

🔥 PHOENIX EOD / AARON BURKETT LINKS

🌐 Website: https://phoenixeod.com/

📸 Instagram: https://www.instagram.com/phoenixeod/

📺 YouTube: https://www.youtube.com/@Phoenixeod

🔗 CHECK OUT THE LINKS OF SUDSTOSUCCESS PODCAST

🌐 Website: https://sudstosuccesspodcast.com/

📸 Instagram: https://www.instagram.com/sudstosuccesspodcast/

📱 Facebook: https://www.facebook.com/sudstosuccesspodcast

👥 Facebook Group: https://bit.ly/suds-facebook-group

👉 “You can’t do it alone—and you were never meant to.”

Another Episode down… Your Journey is just getting started. TAKE CARE EVERYONE

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