🧠 EP 63: THE RAW MINDSET CONVERSATION NOBODY WANTS TO HAVE! | FT. SHAD STOKER

🎙️ SUDS TO SUCCESS PODCAST

Hosted by Andrew St-Pierre & Ercan Hurmuzlu

In this hard-hitting episode of the Suds To Success Podcast, hosts Andrew St-Pierre and Ercan Hurmuzlu sit down with the one and only Shad Stoker from Buddco and let’s just say…this one goes way deeper than detailing.

This isn’t just a business episode.This is a mindset wake-up call. ⚡

If you’ve ever dealt with:

💭 self-doubt

😤 negative self-talk

📉 slow seasons

🔥 burnout

🧠 mental pressure

…this episode will feel like it was made for you.

🚛💼 MEET THE GUEST: SHAD STOKER (BUDDCO)

Shad Stoker is based in Salt Lake City, Utah, and works with BuddCo, a major supply and distribution company serving the detailing and car wash world since 1991.

Buddco covers multiple regions including:

📍 Utah, Nevada, Idaho, Wyoming, Montana, and Colorado

Shad has also served as the 2024 IDA President, and he’s one of the most respected voices in the industry when it comes to leadership, growth, and mindset. 🏆

😤 WHY DISTRIBUTION IS HARDER THAN PEOPLE THINK

Andrew and Ercan brought up a question many detailers ask:

“How do we get into distribution?”

Shad’s answer was real, honest, and direct:

🚨 Distribution is harder than it looks — and it’s getting harder.

With more detailers jumping into the product-selling space, the competition has exploded. But Shad delivered a massive industry gem:

🔥 The real money isn’t in pros… it’s in enthusiasts.

Why? Because enthusiasts:

✅ Buy more products

✅ Pay retail

✅ Trust the “expert”

✅ Don’t demand discounts

While professional detailers often:

❌ want wholesale

❌ want credit terms

❌ compare prices aggressively

That alone was a full business lesson in one sentence. 💯

🎯THE BIGGEST MISTAKE DETAILERS MAKE WHEN STARTING A BUSINESS

Shad dropped another truth bomb:

Most people start a business without knowing their customer. Instead of trying to sell to everyone, he suggests picking one “avatar” customer and building everything around them.

👩‍👧 Soccer moms

🚙 Minivans

📍 Local area

💬 Clear needs

Once you dominate one niche, word-of-mouth spreads naturally. 🌊

🏆HOW THE IDA CHANGED SHAD’S ENTIRE CAREER

Shad explained how attending SEMA opened his eyes to the true size of the detailing world. He noticed the best brands had one thing in common:

🏅 IDA Membership

That led him into the International Detailing Association, where he built relationships with some of the biggest names in the game. Shad made it clear:

🤝 The IDA isn’t just about resources… it’s about people.

Relationships in the IDA helped him grow his business, sharpen his skills, and create connections that led to real results.

👑 BIG MOVES SHAD MADE AS IDA PRESIDENT

As IDA President, Shad helped push key improvements like:

💳 Monthly payment plans for membership dues

📱 Social Media Committee development

🎓 The mentorship program (in progress)

These changes are designed to help detailers grow and stay consistent — even during slow seasons.

📲 SOCIAL MEDIA IS NOT OPTIONAL ANYMORE

Shad made it simple:

📌 “Social media is the Yellow Pages of today.”

If you’re not posting, you’re invisible.

And the most powerful part?

He explained that perfection is the enemy.

A perfect post that never gets posted is worthless.

📸 A simple post that goes live builds your brand. Document your work. Talk about the benefits. Show your day. That’s it.

💬 THE REAL REASON THIS EPISODE HIT DIFFERENT…

This episode turned into something rare:

A raw conversation about mindset and internal battles. Shad talked about how negative self-talk destroys progress and how mindset is something you can train — like a muscle.

He explained:

🧠 Your brain will always try to prove your self-talk is true.

So if you say:

❌ “I’m an idiot.”

Your brain will search for proof.

But if you flip it:

✅ “I caught the mistake early.”

Your brain will also search for proof. That’s how you rewrite your entire identity.

🙏GRATITUDE IS THE HACK THAT DESTROYS SUFFERING

Shad shared his daily habit:

📝 journaling

💭 daily quotes

🙏 writing gratitude

And the message was clear:

Gratitude destroys suffering.

You can’t be grateful and miserable at the same time. That mindset shift is what separates average from elite.

💣 THE QUOTE THAT SUMMED UP EVERYTHING

Shad dropped a line that belongs on every shop wall:

🧠 Your internal dialogue dictates your thoughts.

💭 Your thoughts dictate your feelings.

🔥 Your feelings dictate your actions.

🏁 Your actions dictate your outcome.

So if you want a better life… Start by fixing the way you talk to yourself. 💯

🔗🚛 CHECK OUT SHAD STOKER / BUDDCO

🌐 Website: https://ebuddco.com/wp/

📸 Instagram: https://www.instagram.com/shadstoker/

📱 Facebook: https://www.facebook.com/shad.stoker

🔗🎙️ SUDSTOSUCCESS PODCAST LINKS

🌐 Website: https://sudstosuccesspodcast.com/

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👥 JOIN OUR FACEBOOK GROUP: https://bit.ly/suds-facebook-group

💥 MIC DROP MOMENT

Your business doesn’t fail first… your mindset does.Stop waiting for confidence — earn it through action. Perfection doesn’t pay bills… consistency does.

💭 The way you talk to yourself is the blueprint of your future.

If you want a better life, start with a better internal voice.

🚨 STAY TUNED FOR THE NEXT EPISODE…

More guests. More stories. More lessons , that hit harder than a buffer on full speed.

Episode 64 is coming… and it might be the one that changes everything.

🎧 Stay locked in with Suds To Success Podcast!

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