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EP 69: THIS IS OUTSIDE-THE-BOX MARKETING DONE RIGHT! | FT. KADO SERRI-CHARETTE / TINTWIZ

Episode 69 of the Suds To Success Podcast features an inspiring conversation with Kado Serri-Charette, Head of Brand & Growth at TintWiz. From leaving the oil field behind to helping businesses scale smarter, Kado shares powerful lessons on marketing, CRM systems, customer service, and creative thinking. This episode dives deep into mentorship, business realities, flat glass opportunities, and innovative strategies like QR code lead tracking. Whether you own a tint shop, detailing business, or any service company, this episode is packed with real-world advice to help you market smarter, build stronger systems, improve customer loyalty, and grow without burning out.

Andrew St-Pierre

5/22/20264 min read

🚀 EP 69: THIS IS OUTSIDE-THE-BOX MARKETING DONE RIGHT! | FT. KADO SERRI-CHARETTE / TINTWIZ

🎙️ HOSTED BY ANDREW ST-PIERRE & ERCAN HURMUZLU ~~

THE GUEST KADO SERRI-CHARETTE

In this Episode , the hosted sat down with Kado Serri-Charette, the Head of Brand & Growth at TintWiz, for a conversation packed with marketing creativity, business mindset shifts, and real-world lessons from the tinting and service industry.

This episode is not just about tinting software—it’s about thinking bigger, marketing smarter, and building systems that allow businesses to scale without burning out.

🏁 FROM THE OIL FIELD TO THE WRAP & TINT INDUSTRY

Before stepping into the tint and wrap world, Kado worked in the oil field operating heavy equipment and driving transport. The work was intense—and the environment wasn’t healthy.

That experience pushed him toward something different: an industry where creativity meets craftsmanship, and where success depends on skill, consistency, and customer trust. Kado explained that what pulled him into this industry wasn’t just the work, it was the lifestyle shift. The idea that yes, work matters, but life matters more.

💡 THE BIGGEST BUSINESS MYTH: “STARTING A BUSINESS = FREEDOM”

One of the most real moments of the episode was when Kado spoke about the harsh truth many new entrepreneurs face:

Starting a business doesn’t instantly give you freedom… It often takes it away, at least at the beginning. He shared how he once believed owning a business meant more free time, flexibility, and financial independence. Instead, he experienced long days, stress, and even nights spent at the shop just trying to keep up. This is a message that hits home for almost every service business owner.

🧠 THE MOST UNDERRATED SUCCESS TOOL: A MENTOR WHO TELLS YOU THE TRUTH

A major theme in this episode was mentorship. Both Kado and Ercan emphasized the importance of having someone in your corner who can tell you the truth, even when it hurts. Not a hype-man.

Not someone who says,

“you’re doing great” all the time.

But someone who challenges you and pushes you to grow. Because growth doesn’t come from comfort, it comes from correction.

📲 WHY CRM SOFTWARE IS NOT OPTIONAL ANYMORE

One of the most powerful parts of this episode was the deep dive into why CRM systems are the backbone of scaling a service business.

Kado explained that many tint shops and detailing businesses still rely on whiteboards, sticky notes, and memory. But here’s the reality:

If your business is built only inside your head… your business is fragile. A CRM creates systems that keep the business running even when you’re not there.

⏳ THE BIGGEST HURDLE FOR NEW CRM USERS: TIME

When asked what stops people from joining TintWiz or other CRMs, Kado said the most common excuse is simple:

Quoting
Follow-ups
Scheduling
Invoicing
Customer notes
Lead tracking

And most importantly… it gives you your life back.

🏢 AUTOMOTIVE TO FLAT GLASS: WHY YOU SHOULD EXPAND

Andrew and Ercan discussed how TintWiz stood out because of its flat glass workflow. Kado encouraged shops to explore flat glass tinting and security film because it offers

High profit margins

Lower overhead
Easier learning curve

He explained that many customers don’t realize flat glass tint helps not only with summer heat, but also winter insulation, UV protection, and privacy. The key is education.

🔥 MARKETING TIP THAT BLEW MINDS: QR CODES EVERYWHERE

This was easily one of the most outside-the-box marketing moments of the entire podcast. Kado shared a strategy where businesses can create different lead forms and QR codes for different marketing placements, such as:

Instagram
Website pages
Google Ads
Employee hoodies
Company vehicles
Event booths
Even… bathroom stalls

His mindset was simple:

If people are sitting somewhere for 2 minutes…That's attention you can monetize. By using unique QR codes, you can track exactly where leads are coming from, and double down on what works.

📝 THE MOST UNDERRATED FEATURE: NOTES THAT BUILD RELATIONSHIPS

Kado mentioned one feature that most business owners ignore, but it can create unstoppable customer loyalty. Customer notes. Not just notes about vehicle damage or job details… But personal rapport notes like:

Their kids’ names, their favorite hobbies, pets. What they mentioned in conversation, That way, anyone on the team can pick up the conversation later and make the customer feel remembered. And in service businesses, being remembered is everything.

💰 CUSTOMER SERVICE BEATS EVERYTHING

One of the most powerful quotes from the episode was the idea that:

Even if your work isn’t perfect… amazing customer service keeps people coming back. Of course, quality matters. But in today’s world, customers remember the experience just as much as the service.

Professional communication, follow-ups, smooth booking, and trust-building systems separate average businesses from unstoppable ones.

⭐ CONFIDENCE BUILDS TRUST: “100% SATISFACTION GUARANTEE”

Kado also mentioned the power of a bold promise like:

✅ 100% Satisfaction Guaranteed.

✅ It’s not just a marketing phrase.

✅ It's a signal of confidence.

But he also stressed that this only works when you properly educate customers through clear expectations and terms. especially in industries like tint and PPF where contamination and minor imperfections can happen.

FINAL TAKEAWAY: THE SKY IS NOT THE LIMIT

Kado’s mindset is built around one idea:

“The sky is no longer the limit.”

If you want to grow in business, you must think differently than everyone else.

Marketing isn’t about copying competitors.

It’s about creativity, systems, and bold execution.

Because the businesses that win are the ones willing to do what others won’t.

📌 CONCLUSION: THINK WEIRD, MARKET SMART, BUILD SYSTEMS

Episode 69 delivers a perfect mix of real-life business experience and innovative marketing strategies that can be applied to any service business.

Whether you’re just starting out or already running a full shop, this episode is a reminder that growth doesn’t come from working harder, it comes from working smarter.

And sometimes… from putting QR codes in places no one else would dare.