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EP 86: The INSANE Journey Behind ThatDtailGuy | FT. Garyad Passmore

What happens when detailing becomes more than just a business? In Episode 86, Andrew St-Pierre and Ercan Hurmuzlu sit down with the incredible Gary Passmore of ThatDetailGuy for a powerful conversation about growth, struggles, mental health, product development, and chasing bigger dreams. Gary shares how detailing became an escape during his military journey, how his online community exploded, and how that momentum led to building products and a growing marketplace. From white-labeling foam cannons to listening closely to detailers, Gary’s story proves that setbacks can create new opportunities. Tune in, get inspired, and keep moving forward!

Andrew st-Pierre

9/18/20262 min read

🔥 EP 86: THE INSANE JOURNEY BEHIND THATDETAILGUY | FT. GARY PASSMORE

🎙️ HOSTED BY ANDREW ST-PIERRE & ERCAN HURMUZLU

In Episode 86 of the Suds To Success Podcast, Andrew St-Pierre and Ercan Hurmuzlu sit down with the wonderful Garyad Passmore — ThatDtailGuy for a powerful conversation about business, resilience, innovation, and the journey behind building something bigger.

🚀 FROM DETAILING TO BUILDING A BRAND

Gary shares how detailing started as a side hustle during his military career and eventually became an important part of his life. What began with cleaning vehicles and creating simple content grew into a massive online community and a growing product business.

From foam cannons and white-label products to building a marketplace featuring multiple brands, Gary explains how he tested ideas, listened to his audience, and continuously evolved.

💡 THE REAL STORY BEHIND WHITE LABELING

White labeling is one of the biggest conversations in the detailing industry, and Gary breaks down what it actually means. He explains how testing products before investing heavily can help entrepreneurs validate an idea, build supplier relationships, and understand what customers truly want.

But Gary didn't stop there. He explains how he moved from existing products toward developing his own designs, features, and systems.

❤️ THE STRUGGLES BEHIND THE SUCCESS

This episode isn't just about business wins.

Gary opens up about some of the difficult chapters of his journey, including the challenges he experienced during his military transition and how detailing became an escape and a meaningful form of service.

His story highlights an important reminder:

Behind Every successful business is a person

who has faced challenges that customers may never see.

🧠 LISTENING TO THE DETAILING COMMUNITY

One of Gary's biggest philosophies is simple: LISTEN.

Instead of creating products based purely on assumptions, he watches what detailers are asking for and builds from real-world needs. From color-coded spray-bottle systems to innovative sprayers and future products, his goal is to solve problems that detailers actually experience.

🔥 WHAT'S COMING NEXT?

Gary gives Andrew and Ercan a look at some of the products and ideas currently being developed, including new spray systems, accessories, and an upcoming electric pump sprayer concept.

His approach is clear:

DON'T JUST BUILD SOMETHING COOL — BUILD SOMETHING PEOPLE NEED.