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EP 87: The Passion, Knowledge & Story Behind BarJack | FT. Keith Duplessie

Get ready for an information-packed conversation with Keith Duplessie of BarJack Tools! Hosted by Andrew St-Pierre & Ercan Hurmuzlu, this episode explores Keith’s incredible journey through detailing, Detail Plus, P&S, military service, the IDA, and his latest chapter with BarJack. Keith shares valuable lessons on leadership, business planning, customer service, tool development, repairs, and building a brand around what detailers actually need. Discover what makes BarJack different, why preparation matters, and how passion can shape an entire career. Tune in, learn from Keith’s experience, and join the conversation!

Andrew St-Pierre

9/25/20262 min read

EP 87: THE PASSION, KNOWLEDGE & STORY BEHIND BARJACK | FT. KEITH DUPLESSIE

🎙️ HOSTED BY ANDREW ST-PIERRE & ERCAN HURMUZLU

⭐ FEATURING THE WONDERFUL GUEST KEITH DUPLESSIE — BARJACK TOOLS

🔥 A JOURNEY BUILT ON PASSION & EXPERIENCE

Episode 87 of the Suds to Success Podcast brings an incredible conversation with Keith Duplessie, a longtime industry professional and the man helping drive the next chapter of BarJack Tools.

Keith takes us through a fascinating journey spanning detailing, Detail Plus, the car wash industry, military service, P&S, the IDA, and now BarJack. From his first detail in 1986 to decades of experience in the industry, Keith shares the lessons, relationships, and experiences that shaped his career.

🧠 THE POWER OF EXPERIENCE & LEADERSHIP

Keith explains how his military background influenced the way he approaches business, leadership, organization, planning, and problem-solving.

One major lesson? Think several steps ahead.

Whether you're planning a new service, purchasing equipment, launching a product, or expanding your business, understanding the possible outcomes can help you make smarter decisions.

⚙️ WHAT MAKES BARJACK TOOLS DIFFERENT?

BarJack was built around a simple idea: create tools that detailers can actually rely on every day.

Keith explains the philosophy behind the brand, from durability and ergonomics to affordability, repairability, and customer service.

The goal isn't simply to build the flashiest tool.

It's to build a tool that shows up, works hard, and keeps working. 🔧

🔄 BUILDING BETTER TOOLS THROUGH LISTENING

One of the biggest themes throughout this conversation is listening to the customer.

Keith discusses how BarJack evaluates its tools, makes improvements, studies feedback, and develops future products based on what detailers actually need.

From plug-and-play power cords to improved tool components and future product development, BarJack continues looking for ways to make life easier for professional detailers.

🛠️ THE IMPORTANCE OF REPAIR & BACKUP EQUIPMENT

What happens when your main polisher breaks?

For a detailer, downtime can mean lost work and lost revenue.

Keith dives into BarJack's warranty and repair philosophy while also sharing an important lesson for business owners:

“IF YOU GOT ONE, YOU GOT NONE.”

Having a backup tool, product, or essential piece of equipment can keep your business moving when something unexpectedly fails.

🏆 THE IDA, INDUSTRY GROWTH & GIVING BACK

Keith also shares his passion for the International Detailing Association (IDA) and the role it plays in helping detailers connect, learn, improve their skills, and strengthen the industry.

From certifications and education to webinars, networking, recognition, and future initiatives, Keith explains why building a stronger professional detailing community matters.

His message is simple: the industry becomes stronger when detailers help each other succeed.

🚀 PASSION IS THE COMMON THREAD

From military leadership to detailing, business development, product creation, and industry education, Keith's story is filled with one consistent theme:

PASSION.

This episode is packed with knowledge, real-world experience, business lessons, tool insights, leadership principles, and stories from decades inside the detailing industry.

If you're a detailer, business owner, entrepreneur, or simply someone who loves learning from people who have been in the trenches, Episode 87 is one you don't want to miss! 🎙️🔥