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EP 91: How Social Media Is Bringing New Customers to This Detailer! | FT. Everette Mitchum
Join Andrew St-Pierre and Ercan Hurmuzlu on the SudsToSuccess Podcast as they welcome Everette Mitchum of Looking Good Auto! Discover how social media content turns views into bookings, builds customer trust, and attracts organic leads. Learn how customized ceramic coating folders elevate the customer experience, while smart marketing, honest pricing, referrals, and professionalism support long-term growth. The conversation also explores hiring the right team, improving shop operations, and overcoming the fear of posting online. Get inspired to showcase your work, strengthen your brand, and turn your passion for detailing into new opportunities!
Andrew St-Pierre
10/22/20262 min read
🎙️ EP 91: HOW SOCIAL MEDIA IS BRINGING NEW CUSTOMERS TO THIS DETAILER! | FT. EVERETTE MITCHUM
🎤 MIC ON: THE POWERHOUSE DUO
ANDREW ST-PIERRE ~ ERCAN HURMUZLU
FEATURING EVERETTE MITCHUM!
What happens when you stop overthinking social media and start showing the world what you do best? You create opportunities, build trust, and bring new customers through the door!
In Episode 91 of the SudsToSuccess Podcast, Andrew St-Pierre and Ercan Hurmuzlu welcome back Everette Mitchum from Looking Good Auto to discuss how social media content is helping his detailing business attract attention, build credibility, and connect with customers.
📱 FROM SOCIAL MEDIA POSTS TO REAL BOOKINGS!
Social media isn't just about likes, views, or followers , it's about getting your work in front of the right people! Everette shares how his content has generated organic leads, helped customers understand his services, and even turned online attention into booked jobs.
From ceramic coating videos to showcasing his shop and detailing process, this episode explores how consistent content can help customers feel confident before they ever contact your business.
🧽 THE POWER OF THE LITTLE DETAILS!
Everette also discusses his customized ceramic coating folders and customer information materials. These include aftercare instructions, ceramic coating dos and don'ts, warranty information, annual inspection details, and helpful reminders for customers.
It's a great example of how thoughtful presentation can elevate the customer experience, reinforce professionalism, and keep your business memorable long after the vehicle leaves your shop.
📈 BUILD TRUST, GROW ORGANICALLY & STAND OUT!
The conversation goes beyond posting online. Andrew, Ercan, and Everette explore the importance of showing your personality, sharing your work, and not letting the fear of judgment stop you from creating content.
They also discuss customer referrals, honest pricing, building a professional workspace, hiring the right people, documenting standard operating procedures, and creating a team that delivers a consistent experience.
Everette shares why doing the right thing for customers matters more than simply chasing a bigger sale , because trust and word-of-mouth can become powerful drivers of long-term growth.
🏆 GROW SMARTER — NOT JUST BIGGER!
Growing a detailing business takes more than marketing. The conversation covers making the most of your existing shop space, creating a clean and professional environment, hiring coachable employees, documenting standard operating procedures, and setting clear expectations for your team.
They also discuss honest pricing, customer referrals, and why doing the right thing matters more than taking advantage of a customer's budget. Building trust and delivering a memorable experience can help turn satisfied customers into long-term supporters of your business.
💡 STOP OVERTHINKING. START POSTING!
You don't need to wait for the perfect camera, perfect shop, or perfect moment. Start with what you have, show your work, and let potential customers see the person and passion behind your business!
🎧 Tune in to Episode 91 for real-world insights on social media, customer experience, and growing a detailing business with purpose.
🔥 WATCH • LISTEN • LIKE • SHARE • FOLLOW!
👍 LIKE the episode if you're ready to level up your detailing business!
💬 COMMENT below: What's bringing the most customers to your business right now?
📲 SHARE this episode with a detailer who needs to start posting more content!
🔔 SUBSCRIBE & FOLLOW SudsToSuccess Podcast for more conversations, business lessons, and industry insights.
🔗 CHECK OUT EVERETTE MITCHUM / LOOKIN' GOODAUTO
🌐 Website: https://www.lookingoodauto.com/
📸 YouTube: https://www.youtube.com/@lookingoodauto
📱 Facebook: https://www.facebook.com/everette.mitchum
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