Episode 12: From Average to Unstoppable – Make Your Detailing Brand UNFORGETTABLE

Learn how to make your detailing brand unforgettable with real strategies from Episode 12 of Suds to Success. From in-shop innovations to building trust with customers, this episode is packed with game-changing tips for detailers at any level.

Andrew St-Pierre

4/18/20252 min read

Episode 12: From Average to Unstoppable - Make Your Detailing Brand UNFORGETTABLE
Episode 12: From Average to Unstoppable - Make Your Detailing Brand UNFORGETTABLE

🎙️ Episode 12: From Average to Unstoppable – Make Your Detailing Brand UNFORGETTABLE

Podcast: Suds to Success
Hosts: Andrew & Ercan
Listen on: Spotify | Apple Podcasts | YouTube
Website: sudstosuccesspodcast.com

🔥 Episode Overview

In this high-energy episode of Suds to Success, Andrew and Ercan dive into what it really takes to build a detailing business that stands out, sticks, and succeeds. Whether you’re just starting out or looking to level up, this episode is packed with actionable tips to help you build a memorable and unstoppable detailing brand.

💬 What You’ll Learn in This Episode

✅ 1. First Impressions Matter

Your website, Google Business listing, and social media are your storefronts—make sure they look the part.

  • Optimize your Google Business Profile

  • Keep your website current and mobile-friendly

  • Use clean, consistent branding across platforms

“People don’t Yelp a detailer—they Google it first. Be the one they click.”

✅ 2. Innovation = Impact

Andrew shares powerful ways he’s innovating his business:

  • In-progress videos sent to customers during high-end services

  • Review requests personalized with photos of the customer’s car

  • Upsells done the right way (paint pens, mats, cabin filters, and more)

  • AI phone receptionist to capture missed leads 24/7

These strategies build trust, provide value, and set your business miles apart from the competition.

✅ 3. Keep It Simple (And Personal)

Ercan reminds us that sometimes, the best strategy is just being human.

  • Be kind, relatable, and consistent

  • Ask the right questions: “What bothers you most about your car?”

  • Focus on delivering the best customer experience—every time

🧰 Tools & Resources Mentioned

Here’s what Andrew and Ercan use to stay ahead of the curve:

💡 Stand Out with Strategy

This episode is more than just talk—it’s a blueprint for real business growth.
Whether it’s building a simple referral program or sending in-progress updates to customers, these small touches add up to big impact.

“It’s not about being fancy—it’s about being unforgettable.”

🎯 Action Steps You Can Take Today:

  1. Review your Google Business listing – is it updated?

  2. Record a raw, 1-minute video during your next high-end job

  3. Set up a simple referral system using a QR code and a form

  4. Add a review request flow with photos included

  5. Start thinking like a brand, not just a business

👀 What’s Next?

We're planning a live website audit episode! Want us to review yours?
📩 Drop your URL in the comments or message us on Instagram, Facebook, or via sudstosuccesspodcast.com

📢 Stay Connected

Follow Suds to Success on all major platforms and never miss an episode filled with game-changing tips and detailer wisdom.

🌐 Website: sudstosuccesspodcast.com
📲 Instagram | Facebook | YouTube | TikTok
🎧 Listen on: Spotify | Apple Podcasts

Until next time, keep grinding and stay glossy. 💦
– Andrew & Ercan | Suds to Success