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Episode 12: From Average to Unstoppable – Make Your Detailing Brand UNFORGETTABLE
Learn how to make your detailing brand unforgettable with real strategies from Episode 12 of Suds to Success. From in-shop innovations to building trust with customers, this episode is packed with game-changing tips for detailers at any level.
Andrew St-Pierre
4/18/20252 min read


🎙️ Episode 12: From Average to Unstoppable – Make Your Detailing Brand UNFORGETTABLE
Podcast: Suds to Success
Hosts: Andrew & Ercan
Listen on: Spotify | Apple Podcasts | YouTube
Website: sudstosuccesspodcast.com
🔥 Episode Overview
In this high-energy episode of Suds to Success, Andrew and Ercan dive into what it really takes to build a detailing business that stands out, sticks, and succeeds. Whether you’re just starting out or looking to level up, this episode is packed with actionable tips to help you build a memorable and unstoppable detailing brand.
💬 What You’ll Learn in This Episode
✅ 1. First Impressions Matter
Your website, Google Business listing, and social media are your storefronts—make sure they look the part.
Optimize your Google Business Profile
Keep your website current and mobile-friendly
Use clean, consistent branding across platforms
“People don’t Yelp a detailer—they Google it first. Be the one they click.”
✅ 2. Innovation = Impact
Andrew shares powerful ways he’s innovating his business:
In-progress videos sent to customers during high-end services
Review requests personalized with photos of the customer’s car
Upsells done the right way (paint pens, mats, cabin filters, and more)
AI phone receptionist to capture missed leads 24/7
These strategies build trust, provide value, and set your business miles apart from the competition.
✅ 3. Keep It Simple (And Personal)
Ercan reminds us that sometimes, the best strategy is just being human.
Be kind, relatable, and consistent
Ask the right questions: “What bothers you most about your car?”
Focus on delivering the best customer experience—every time
🧰 Tools & Resources Mentioned
Here’s what Andrew and Ercan use to stay ahead of the curve:
CRM/Automation: Go High Level
Review Management: Custom SMS/email with photo prompts
Marketing Materials: Canva + Vistaprint
Referral Program Fulfillment: GiftBit
AI Receptionist: To handle missed calls & turn them into leads
💡 Stand Out with Strategy
This episode is more than just talk—it’s a blueprint for real business growth.
Whether it’s building a simple referral program or sending in-progress updates to customers, these small touches add up to big impact.
“It’s not about being fancy—it’s about being unforgettable.”
🎯 Action Steps You Can Take Today:
Review your Google Business listing – is it updated?
Record a raw, 1-minute video during your next high-end job
Set up a simple referral system using a QR code and a form
Add a review request flow with photos included
Start thinking like a brand, not just a business
👀 What’s Next?
We're planning a live website audit episode! Want us to review yours?
📩 Drop your URL in the comments or message us on Instagram, Facebook, or via sudstosuccesspodcast.com
📢 Stay Connected
Follow Suds to Success on all major platforms and never miss an episode filled with game-changing tips and detailer wisdom.
🌐 Website: sudstosuccesspodcast.com
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🎧 Listen on: Spotify | Apple Podcasts
Until next time, keep grinding and stay glossy. 💦
– Andrew & Ercan | Suds to Success
