Episode 5: How to Start an Auto Detailing Business (LOW START-UP COSTS, MAXIMUM PROFITS!)

Starting a Detailing Business from Scratch – Suds to Success Podcast Episode 5

Welcome to the fifth episode of the Suds to Success podcast! This week, we’re diving deep into a topic that many aspiring detailers ask about: How do you start a detailing business from scratch? Whether you're just getting started or thinking about refining your approach, this episode is packed with valuable insights, hard-learned lessons, and practical tips.

Overcoming the Excuses and Doubts

Starting a detailing business comes with its fair share of doubts. Do I need a shop? How will I get customers? Am I even capable of making this work? One of the biggest mistakes we see new detailers make is getting stuck in their own heads. Instead of worrying about competitors and reviews, focus on just getting started.

Another challenge? Dealing with criticism. Friends and family might joke about your business, but use that as motivation rather than discouragement. Success comes from persistence and action.

Early Mistakes and Lessons Learned

Both Andrew and Ercan shared their biggest early mistakes:

• Buying Products Inefficiently: Ercan used to buy cleaning supplies from Walmart before every detail, spending nearly all his earnings on chemicals instead of maximizing profit.

• Not Establishing an Online Presence Early: Many detailers think social media is enough, but a Google My Business listing and a website are crucial for long-term success.

• Overinvesting in Equipment: Many new detailers think they need every high-end tool. The reality? You can start with a vacuum, brushes, spray bottles, a few key chemicals, and basic towels.
  

Building a Smart Setup on a Budget

If you’re starting with minimal investment, here’s what we recommend:

Tools You Need Right Away:

• Vacuum – A rigid shop vac does the job.

• Microfiber Towels – Costco’s Kirkland towels are a great budget option.

• Drill Brush – Great for deep cleaning interiors.

• Scrub Pads – Perfect for cleaning seats and door panels.

• Air Compressor (Optional) – Speeds up cleaning but isn’t necessary at first.

Essential Chemicals:

• Rinseless Wash – Saves time and water.

• All-Purpose Cleaner (APC) – Use it for wheels, tires, and interiors.

• Foaming Fabric Cleaner – Works wonders on seats and carpets.

• Water-Based Tire Dressing – Avoids sling and keeps tires looking fresh.

• Glass Cleaner or Rinseless Solution – Streak-free finish without harsh chemicals.

Getting Customers & Growing Your Business

The key to getting customers? Get online ASAP.

• Google My Business: It’s free and makes you discoverable.

• Website: Even a simple site builds credibility and allows customers to book easily.

• Social Media: Post before-and-after photos, tips, and engage with local groups.

Another overlooked strategy? Branding yourself properly. A simple T-shirt with your business logo and phone number on the back can generate leads while you work.

Mindset: Treat It Like a Business, Not a Side Hustle

One of the biggest mindset shifts is to stop treating detailing as a side hustle. Pricing should reflect the value of your work, and every detail should be done as if it’s for a high-paying customer. Quality service and professionalism will help build word-of-mouth referrals.

Final Thoughts & What’s Next

Starting a detailing business doesn’t require thousands of dollars in equipment. It takes dedication, learning from mistakes, and focusing on efficiency. By keeping costs low, maximizing customer satisfaction, and consistently marketing your services, success is within reach.

For more insights, check out the full episode of the Suds to Success podcast. Don’t forget to subscribe on YouTube, follow us on social media, and visit our website at SudsToSuccessPodcast.com for more resources and exclusive discount codes!

Until next time, happy detailing!