Episode 6: How to Find The BEST Ceramic Coating Brand for Your Auto Detailing Business!

Episode 6: How to Find The BEST Ceramic Coating Brand for Your Auto Detailing Business! – Suds to Success Podcast,

Welcome back to the Suds to Success blog! In our latest episode, hosts Andrew St-Pierre and Ercan Hurmuzlu dive into a topic that every detailer—new or experienced—wrestles with: How to pick the right ceramic coating company.

Why Choosing the Right Ceramic Coating Company Matters

With so many options on the market, it’s easy to get lost in the branding and marketing hype of ceramic coating companies. The truth? Not all ceramic coatings—or the companies behind them—are created equal. Andrew and Ercan break down what actually matters when selecting a ceramic coating brand for your detailing business.

The Three Types of Ceramic Coating Companies

Andrew categorizes ceramic coating brands into three main types:

1. The Ones That Don’t Care – These brands put out products but don’t offer much in terms of installer support or training.

2. The Marketing-First Companies – These brands put more effort into flashy advertising than actual product quality.

3. The R&D-Driven Companies – These are the brands that focus on research and development, creating quality coatings that are easy to use and reliable.

The takeaway? Always choose a company that prioritizes quality and support over just great marketing.

Ease of Use and Warranty Support Matter

Ercan shares his experience as a newer installer, initially overwhelmed by the choices available. His biggest concerns? Complicated application processes and warranty coverage. The duo explains that a quality ceramic coating should be user-friendly, forgiving, and backed by a reliable support system—not just a flashy warranty claim that doesn’t hold up when needed.

Andrew, who has worked with multiple ceramic coating brands over the years, stresses that most companies claim to offer warranties, but many deny claims due to “installer error.” He shares his experience with Owner’s Pride, a brand that not only provides a straightforward and effective product lineup but also delivers on its warranty promises.

Sell YOUR Brand, Not the Coating Brand

One of the biggest mistakes detailers make? Over-promoting the ceramic coating brand instead of their own business. Customers don’t care about the brand you use—they care about the trust and reputation of your detailing company.

Instead of marketing the coating brand itself, Andrew suggests building your shop’s brand and making customers trust you as the expert. The goal is for customers to associate your business with high-quality coatings—not just the coating manufacturer.

The Power of Industry Support and Community

Beyond choosing the right ceramic coating company, the hosts emphasize the importance of having a support system in the detailing industry. Whether it’s manufacturer support, networking with other installers, or joining industry groups, surrounding yourself with experienced professionals can make all the difference in your success.

Andrew shares how his relationship with fellow detailers and industry leaders has helped him navigate challenges, grow his business, and avoid costly mistakes. Ercan reflects on his own journey, from being skeptical of industry advice to fully embracing the power of mentorship and collaboration.

Final Thoughts: How to Choose the Right Ceramic Coating Company

If you’re in the market for a ceramic coating brand, keep these key points in mind: ✅ Choose a company with a strong support system for its installers. ✅ Prioritize product quality over flashy marketing. ✅ Look for a brand that makes coatings easy to apply and forgiving to use. ✅ Focus on building your own brand, rather than just promoting the coating company. ✅ Surround yourself with a strong detailing community to help navigate challenges.

💡 Listen to the Full Episode!

Want the full breakdown? Catch Episode 6 of the Suds to Success podcast on YouTube, Spotify, Apple Podcasts, or wherever you get your podcasts! Don’t forget to subscribe, leave a comment, and follow us on social media (@sudstosuccesspodcast) for more detailing business insights. 🚗✨