AARON BURKETT

Founder, Phoenix EOD

INTRODUCTION

Aaron Burkett is the founder of Phoenix EOD. After a life-threatening accident, he built the brand around rebirth and resilience: Phoenix for rising from the ashes, and EOD for Evolve or Die. He started the company after working at a chemical company that had stopped innovating and listening to customers.

Aaron created the Titan Hybrid SiO2 Detailer, developed the Four Horsemen line (compound, soap, polish and wax) with help from industry influencers, and field-tests products across Arizona, the East Coast and the Midwest. He launched the Pay It Forward campaign, which collects donated tools, chemicals and equipment for detailers who have lost everything to fire or theft. In the episode he also talks about surviving post-COVID supply shortages and why no man is an island.

Aaron's Episodes on Suds to Success

EP 61: When Detailers Lose Everything, He Shows Up

The story behind Phoenix EOD, its products, and the Pay It Forward campaign that helps detailers rebuild.

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