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BRIAN GITZEN

Owner, VizionOne Detail and Summer Breeze Ceramic Coating

INTRODUCTION

Brian Gitzen is a detailing expert, trainer and distributor, and the owner of both VizionOne Detail and Summer Breeze Ceramic Coating. He believes many detailers hold themselves back with an ego-driven focus on exclusive products and territories.

In the episode, Brian shows how selling products to customers creates an extra revenue stream, and why customers don't buy products, they buy you. He talks about collaborating with other detailers instead of competing, what it takes to start a distribution business (inventory and capital risk included), upselling based on what the customer actually needs, tint and PPF as higher-income services, and why training pays back faster than almost anything else.

Brian's Episodes on Suds to Success

EP 60: You're Losing Thousands by Not Selling Products

Why detailers should sell products, how to start a supply business, and why training pays off fastest.