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DALE LONDON

Owner, Detail Science

INTRODUCTION

Dale London owns Detail Science and a long-running pressure washing business, with more than 22 years in business overall. He bought an established detailing shop and nearly doubled its clientele and revenue in the first year. One of his businesses has more than 150 five-star reviews, and the other is building fast.

On the show, Dale explains why he raised prices and went after higher-end homeowners: premium customers exist, you just have to charge like it. He covers short-form video, reviews as social proof, follow-up and upsell systems for coatings, tint and interior protection, setting company standards so quality and profit go together, and cross-marketing between his two businesses.

Watch Dale's Latest Episode

EP 56: This One Shift Doubled His Opportunity Overnight

How Dale nearly doubled a detail shop in its first year with premium pricing, video and reviews.